About the project
A unique and consistent tone of voice is very important to create a memorable brand for users. However, if we look at our current tone of voice, we hadn’t been showing character and consistency across all of our products. For example: Sometimes we call users with "Kamu" on one page and then call them with "Anda" on another page. We also don’t have a guideline for how we write in the product. A writing style guideline can help us to ensure a continuous brand experience. So, no matter how, when, or where users experience our brand, they are experiencing the same traits. Consistency across every touchpoint can make users easier to recognize the brand and build loyalty.
Date
Feb 1, 2022
Type
Branding
Objective Define tone of voice Create a writing style guideline Types of research Using qualitative research methodologies to describe a problem. In this context, to determine whether the current tone of voice and writing style is aligned with SiCepat's brand personality. Data Source Primary Data Information about the company (vision, mission, values, image, personality, and so on) and its target audience (age, gender, domicile, character, and so on), as well as examples of current copies. This information gathered through the PM, Designer, and Apps. see detail for more.
